The USDA National Organic Program (NOP) defines organic as follows: Organic food is produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations. Organic meat, poultry, eggs, and dairy products come from animals that are given no antibiotics or growth hormones. Organic food is produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation. Before a product can be labeled “organic,” a Government-approved certifier inspects the farm where the food is grown to make sure the farmer is following all the rules necessary to meet USDA organic standards. Companies that handle or process organic food before it gets to your local supermarket or restaurant must be certified, too.

Organic agriculture is focussed on creating natural, high quality food which contributes to preventive well being and helps maintain a healthy lifestyle. It is focussed on creating food with improved taste, flavour and nutrition to support the healthy lifestyle so critical in the modern world without the use of chemical products.

eatiQ is a brand launched by Jacky's Organics, which is part of the Jacky's Group. The name eatiQ originated from the Arabic word 'Ateeq'; meaning "Old or Ancient, Independent, very special (from Humans)". Through its brand name, eatiQ also encourages the community to eat smart and eat healthy. eatiQ aims to be at the forefront of the organic revolution. We are driven primarily by the desire to consciously improve the health of our consumers.

The USDA Organic seal ensures the reliability and quality of the organic products being sold to consumers. USDA Organic-certified companies must have an organic framework plan in place, as well as documents to show that the plan is being implemented. Companies are reviewed and random inspections are made to ensure that requirements are being followed.